Redefining Sales in Telecom: The Vision Behind the Best Sales Team 

In June 2026, BTS was recognised as Best Sales Team at the Carrier Community Global Awards (CCGAs), one of the telecommunications industry’shighest distinctions. 

While the award celebrates commercial excellence, for us it represents something much broader. It recognises a vision that has shaped BTS for years: sales is not simply about selling services. It is about understanding where the industry is heading, anticipating customer needs and building long-termpartnerships that create value beyond individual transactions. 

As telecommunications continues to evolve, so has BTS. 

While maintaining its position as the world’s leading international voice carrier, the company has expanded far beyond its traditional foundations. Today, BTS helps operators, digital platforms and technology companies address increasingly complex connectivity challenges through programmablecommunications, cloud-based services, identity solutions and next-generation digital infrastructure. This evolution has transformed not only our portfolio, but also the way we engage with the market. 

From Voice Leadership to Strategic Partnership 

Voice remains part of our DNA. 

It is the business on which BTS built its global reputation, and it continues to be an essential foundation of our leadership within the telecommunicationsindustry. 

However, today’s market demands far more than reliable connectivity. 

Customers are looking for partners who understand their business, contribute to their growth strategies and help them navigate increasingly complextechnological environments. 

That shift has fundamentally changed the role of our commercial organisation. 

Rather than positioning ourselves as service providers, we work alongside customers to understand their objectives, identify new opportunities and designsolutions that support their long-term ambitions. Sales is no longer the final step of the commercial process; it is where collaboration begins. 

A Different Way of Building Commercial Relationships 

One of the defining characteristics of BTS is that sales never operates in isolation. 

Commercial teams collaborate closely with product management, engineering, business development and market specialists, ensuring that customerconversations directly influence innovation and future product development. 

This integrated approach allows BTS to respond quickly to emerging market opportunities while ensuring that every solution is grounded in genuine customerneeds rather than assumptions. 

Instead of moving opportunities from one department to another, expertise flows across the organisation, creating a seamless experience for customers and accelerating innovation across the business. 

Global Vision, Local Expertise 

Building a global business requires consistency. 

Winning customers requires local understanding. 

At BTS, these two principles coexist. 

Our commercial strategy provides a unified global direction while empowering regional teams to respond to the specific dynamics of their own markets. Thisbalance enables the organisation to combine global scale with local agility, delivering solutions that reflect regional realities without losing strategicalignment across the business. 

Innovation Starts with Customer Conversations 

Innovation does not begin in a laboratory. 

It often begins with a conversation. 

Every interaction between our commercial teams and customers provides valuable insight into emerging challenges, changing market expectations and future opportunities. 

Those insights continuously feed product development, helping BTS evolve its portfolio while ensuring that innovation is driven by real business needs. 

This constant dialogue between customers, sales, engineering and product teams has become one of the company’s greatest strengths, allowing BTS toanticipate change rather than simply react to it. 

A Culture That Drives Sustainable Growth 

Technology alone does not build lasting commercial success. 

People do. 

The BTS Sales Team is built around accountability, collaboration and long-term thinking. Success is measured not only by commercial outcomes but by thequality of the relationships we build, the expertise we bring to every conversation and the trust we earn over time. 

That philosophy has enabled BTS to strengthen its leadership in international voice while successfully expanding into new technologies and new markets, always with the same customer-first mindset. 

Recognition of a Long-Term Vision 

Being recognised as Best Sales Team is not simply recognition of commercial performance. 

It is recognition of an approach. 

An approach that believes commercial success comes from combining deep technical expertise with strategic thinking, close collaboration and anunwavering commitment to helping customers solve increasingly complex challenges. 

As the telecommunications industry continues to transform, BTS will continue to evolve alongside it. 

Because leadership is not defined by where you are today. 

It is defined by your ability to anticipate where the market is going tomorrow and to help your customers get there first.