We 2 Stars Becomes First Operator in Ghana to Launch Travel eSIM Service with BTS and ZIM

New AkwaabaSIM service gives Ghanaian travelers, visitors to Ghana, and international travelers a simple digital way to stay connected.

Accra, Ghana, June 9, 2026 — We 2 Stars, one of Ghana’s licensed international operators, together with BTS and ZIM Connections, today announced the launch of AkwaabaSIM, a travel eSIM solution designed to serve travelers to and from Ghana, across Africa, and around the world. The name Akwaaba means “welcome” in a local Ghanaian language, reflecting the service’s goal of making travel connectivity easier, more accessible, and more welcoming for users. The service is now live and commercially available here, allowing travelers to secure their eSIM before departure and enjoy simple, reliable connectivity wherever their journey takes them.

The service is powered by ZIM Connections’ digital travel eSIM platform and enabled by BTS, which supported We 2 Stars in bringing the solution to market. The launch marks We 2 Stars’ entry into the retail connectivity market and positions the company as the first operator in Ghana to launch this type of travel eSIM service.

AkwaabaSIM allows users to search for, purchase, and activate travel eSIM plans through a seamless digital experience. The service is designed for Ghanaians traveling abroad, visitors traveling to Ghana, and travelers across Africa and international markets who want simple, flexible connectivity without the need to buy or swap a physical SIM card.

The launch builds on the existing relationship between We 2 Stars and BTS in international voice and expands the partnership into new digital services. It also reflects BTS’s broader strategy of helping carriers and communications providers create new revenue opportunities beyond traditional wholesale services.

“Travelers today expect connectivity to be simple, digital, and ready when they arrive. With AkwaabaSIM, We 2 Stars is proud to be the first operator in Ghana to launch a travel eSIM solution of this kind. This gives us a clear first-mover advantage and allows us to enter the retail connectivity market with a service that is relevant for Ghanaians traveling abroad, visitors coming to Ghana, and travelers across Africa and beyond. The name Akwaaba means welcome, and that is exactly the experience we want to offer.”

— Richard Asare, CEO of We 2 Stars

The global travel eSIM market is growing rapidly as more travelers look for alternatives to physical SIM cards and traditional roaming. Juniper Research estimates global travel eSIM revenue at $1.8 billion in 2025, growing to $8.7 billion by 2030, representing 380% growth over the period.

“ZIM Connections is pleased to provide the platform behind AkwaabaSIM and support We 2 Stars in launching a branded travel eSIM experience. Our platform enables partners to bring travel eSIM services to market quickly, with a seamless digital journey for users and the flexibility to scale across destinations, customer segments, and commercial models.”

— Giulia Acchioni Mena, Co-Founder and COO of ZIM Connections

The service is now live and commercially available, with a launch campaign planned across digital channels and influencers in Africa. The current promotion includes the code AKWAABA1, which gives users a 10% discount.

“Our collaboration with We 2 Stars has grown from a strong voice partnership into a broader relationship focused on innovation and new services. AkwaabaSIM is a strong example of how BTS enables operators to expand beyond traditional wholesale voice and create new revenue growth opportunities. By combining We 2 Stars’ local market position, ZIM’s travel eSIM platform, and BTS’s commercial and go-to-market support, we are helping bring a new digital connectivity service to Ghana and international travelers.”

— Javier Mariscal, VP Africa at BTS

This launch marks the beginning of a broader collaboration aimed at expanding travel connectivity services and helping We 2 Stars capture new opportunities in the fast-growing eSIM market.

About We 2 Stars

We 2 Stars is one of Ghana’s licensed international operators, providing international communications services including voice and other connectivity solutions. With AkwaabaSIM, We 2 Stars is expanding into the retail travel connectivity market and bringing a new digital eSIM service to customers in Ghana, across Africa, and globally.

About ZIM Connections

ZIM Connections is the gateway to global eSIM connectivity for businesses and customers worldwide. ZIM provides seamless international connectivity solutions that help businesses and individuals stay connected effortlessly. By offering a plug-and-play eSIM platform with global coverage in over 200 destinations, ZIM simplifies connectivity management and enables telecom providers to expand their services without complex integration.

About BTS

BTS is a global communications technology leader, powering voice, messaging, cloud communications, and innovative solutions for carriers, MNOs, digital players, and enterprise customers worldwide. Through its global network, proprietary platforms, and partner ecosystem, BTS helps communications providers expand beyond traditional services and create new revenue opportunities in a rapidly evolving market.