BTS Scores a Triple Win at the 2025 Global Connectivity Awards

BTS is celebrating a remarkable achievement at the 2025 Global Connectivity Awards, taking home three major honors: Best Marketing Team, Best Sales Team, and Best Global Connectivity Provider – Voice. These wins highlight a year defined by transformation, driven by precision, creativity, and innovation that’s redefining what’s possible in telecom.

Marketing Excellence: Creativity Meets Strategy

Operating with just four core members, the Marketing Team delivered the agility of a startup with the strategic discipline of a global operator. Over the past year, they executed three rebrands, launched five new products, and reorganized their commercial portfolio into seven revenue-aligned solution suites. The results speak for themselves: 231% more impressions, 70% more new users, and five times the industry’s engagement across LinkedIn and other channels. As the judges noted, “The provider secured the award by redefining the voice sector in the past 12 months, shifting its model to a programmable, AI-enabled platform through a highly efficient four-person marketing team.”

Sales Leadership: Growth in a Challenging Market

The Sales Team matched that momentum with measurable, market-leading results. BTS became the only global carrier to grow international voice traffic in 2024, achieving a 3.7% revenue increase, 15% higher margins, and five times the revenue from hyperscaler partnerships. Their segmented, regionally embedded, and cross-functional approach enabled rapid go-to-market execution, exclusive partnerships, and innovative programmable service launches. According to the judges, “The winner secured the award by transforming its sales strategy to be structurally differentiated and fully integrated over the past 12 months. The submission is highly convincing as it substantiates that the team was the only top-8 global carrier to report international voice traffic growth in 2024.”

Voice Service Innovation: AI-Driven Excellence

Finally, BTS’ Best Global Connectivity Provider – Voice win highlights its industry-leading innovation in voice services. By reinventing its AI-native S1 Platform, BTS achieved sub-200ms latency across 100+ countries, powering 5x hyperscaler revenue, 237% growth in programmable communications, and 40% growth in API services, supporting over 6 million daily API calls. Judges praised the achievement, stating, “The provider secured the award by transforming its voice stack into a programmable, AI-enabled platform over the past year, driving global growth in a commoditised market. Uniquely leveraging its proprietary infrastructure, the firm achieved ~40% YoY growth in programmable services and 5x hyperscaler revenue increase.”

A Year of Measurable Impact

Together, these three awards reflect BTS’ relentless commitment to excellence, innovation, and measurable impact across every layer of global connectivity. From creative marketing to high-performing sales and AI-powered voice services, BTS proves that with the right combination of vision, talent, and execution, global telecom can reach new heights.