Elevate Trust and Engagement in Voice Communications
The voice channel remains a critical line of communication, yet is increasingly undermined by spam, fraud, and robocalls. This erosion of trust in voice interactions directly impacts answer rates, customer engagement, and revenue potential for telecom operators and hyperscalers.
BTS’ transformative Branded Calls solution empowers CommTech players to display verified business information during calls. This transparency enhances consumer confidence, increasing call answer rates and improving customer engagement.
Challenges Faced by Operators and Hyperscalers
Without an identity layer in voice communication, operators and hyperscalers risk losing revenue and user trust. They face challenges including:
- Unanswered calls
- Fraud and spoofing
- Declining voice engagement
- Regulatory pressures
KEY FEATURES OF BTS' BRANDED CALL SOLUTION
Branded Calls enable hyperscalers and operators to display their logo, call reason, and verified identity directly on the recipient’s device. By embedding this identity layer, telecom operators and hyperscalers differentiate legitimate calls from fraudulent attempts, reinforcing trust in the voice channel.
Verified Enterprise Caller ID
Display enterprise names, logos, and call intents in real-time. Ensure customers recognize legitimate business calls, leading to improved answer rates.
Increased Call Answer Rates and Engagement
Enhance customer engagement by reducing call rejection and abandonment. Build long-term customer loyalty by ensuring critical calls are answered.
Fraud Mitigation and Trust Building
Protect against spoofing and robocalls by providing clear caller verification. Re-establish trust in voice communication, minimizing fraudulent activity.
Enhanced Customer Experience
Deliver a seamless and transparent call experience, fostering greater customer satisfaction and higher NPS scores. Reduce churn by offering a more secure and personalized call interaction.
New Revenue Streams for Operators
Offer Branded Calls as a premium service to enterprise clients, creating additional monetization opportunities. Differentiate from competitors by positioning as a trusted voice enabler in the market.
Regulatory Compliance
Meet and exceed regulatory requirements by providing solutions that minimize fraud and enhance user safety and authentication.